Advertisement

Most Shoppers Disapprove Of In-Store Tracking

OpinionLabBeacons, mobile apps and location analytics solutions, are enabling retailers to track and analyze customer browsing and buying behaviors in the store.

Although these technologies are beneficial to retailers, many shoppers are uncomfortable with the idea of in-store tracking. In fact, 77% of consumers say that they do not see in-store tracking via smartphone as an acceptable way to collect behavioral data, according OpinionLab research.

For the study, OpinionLab collected insights from more than 1,000 shoppers to expose consumers’ perspectives on new tracking methods. Results confirmed that consumers have an overwhelmingly negative view of mobile tracking. Nearly all (88%) shoppers said that in-store tracking would not be acceptable, even if the data was used to enhance their browsing and buying experience.

Advertisement

There are several reasons consumers have such a negative view of in-store mobile tracking, including concerns around data security (68.5%) and spying (67%).

Trust is the underlying issue for consumers, as 81% said they do not trust retailers will keep personal information secure. Nearly two thirds (61%) of respondents also believed that the data collected would not be used in their best interest.

Should retailers decide to implement an in-store tracking initiative, 64% of consumers noted that making the program opt-in would be reasonable.  Shoppers also said they would consider opting into a tracking program if they received compelling incentives, especially discounts (61%) and free products (53%). However, 35% of consumers said no form of incentive would motivate them to opt in to a mobile tracking program.

Click here to download a full version of the report.

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: