personalization

SABON Boosts Black Friday Sales By 35% With Site Personalization

Each shopper has a unique journey. They have specific goals and preferences, and as a result, have different expectations of brands and…

What Cost-Per-Hour Means For Retail Marketing Spend

Just a few months ago, the traditional ad model was served a shakeup when the Financial Times announced they’d be rolling out…

Delivering Better Customer Service: Putting The Person In Personalization

The proliferation of business technologies is creating greater scope than ever for automating customer service processes, but how do retailers ensure these…

60% Of Retailers Lack The Data To Successfully Personalize Campaigns

As many as 60% of retailers admitted that they do not have reliable or sufficient data to ensure their targeting efforts are…

Thorntons Aims To Have One Million Rewards Program Members By Q2 2015

Loyalty and rewards programs have been mainstays in the retail marketing mix for decades. But with the rise of mobile devices, some…

Woodman’s Foods Taps Birdzi To Personalize Offers Across Channels

Woodman’s Foods, an independent and employee-owned grocery retailer, will roll out the Birdzi Shopper Engagement platform to all 15 of its stores…

Party Galaxy Sees 1,520% Boost In Social Media-Driven Site Traffic With SocialCentiv

Retailers can use social networks such as Facebook and Twitter to connect with brand fans and even engage prospective customers. Some retailers…

Taking Things Personally: How Connected Data Enables Personalized Customer Courtship

The retail environments we recognize today have seen a massive transformation since the storefronts of the 1500s in the English countryside. Each…

Café Britt Increases Email Open Rates By 18% With AgilOne

Retailers are implementing more personalized messages, offers and campaigns to engage with consumers and drive ongoing revenue. Café Britt, a gourmet coffee…

BCBGMaxAzria Maximizes Email Performance With Personalization And Automation

With a thriving, 25-year history, BCBGMaxAzria has made its mark in the fashion and retail worlds by creating high-quality apparel and accessories…

74% Of Online Retailers Send Irrelevant Promotions

Despite a myriad of research studies pointing to the importance of personalization, the majority (74%) of online retailers still promote irrelevant items…

J. Hilburn Brings Personalization To The Store With NYC Pop-Ups

Menswear brand J. Hilburn is focused on optimizing the art of personalization. With more than 3,400 “stylists” nationwide, J. Hilburn relies on…

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