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#nrf17

Retail marketers’ roles and responsibilities have changed forever. They’re no longer just tasked with sending blast emails and one-size-fits-all ads to customer…
A number of solutions highlighted at #NRF17 feature capabilities to motivate store associates by making their responsibilities more streamlined and efficient. Honeywell,…
Companies like Steinmart, Serta Simmons and Books-A-Million are tapping new technologies to drive omnichannel initiatives and draw more shoppers into stores. Westfield,…
To achieve today’s omnichannel objectives, retailers need to look at the store in a more holistic way. The store is playing a…
Historically, retailers used digital signage to push marketing messages, offers and deals to in-store shoppers. However, consumers today are expecting more compelling,…
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