Insights From #NRF17: 74% Of Retailers Expect Sales To Increase In 2017

NRF 2017 brought together thousands of retail executives into one (very big) room. With so many industry insiders under one roof, TD Bank polled a select group of industry executives and learned that a majority of them are optimistic about 2017. In fact, 74% believe sales will increase in the next 12 months, and 81% reported meeting or exceeding their revenue goals in 2016.

Other key findings include:

  • 43% of retailers said a credit promotional finance program is extremely or moderately important to their business;
  • 46% said Gen X (consumers 35 to 54 years old) contains the majority of customers who seek financing options when purchasing products; and
  • When it comes to mobile technology applications around the credit sales process, 43% of retailers expect that customers will browse, apply and buy online within the next two years.


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