Target is looking to continue the back-to-school sales momentum with ongoing sales on school essentials and the return of its personalization stations, which let students customize their school and dorm essentials.
Personalization station events will be held at nearly 500 Target stores across the U.S., double the number of stores that hosted similar events last year. This will include 100 college-focused events on July 26 and 400 school-age-focused personalization events on Aug. 2-3. Students will be able to personalize everything from backpacks and lunchboxes to towels and pillows with embroidery, patches and more, as well as get free giveaways of shoelace kits, school-themed patches and monogrammed bath wraps.
The retailer also is hosting a second savings event from July 27-Aug. 2, following on its promotion in early July timed to coincide with Prime Day. The “Back-to-School-idays” event will feature discounts of up to 30% on key school items.
“Getting ready for a new school year should be an exciting time for families. That’s why I’m proud of the way the Target team has leaned in to create an experience that’s fun, stylish and affordable,” said Rick Gomez, EVP and Chief Commercial Officer of Target in a statement. “With great deals on essentials, fun personalization events in hundreds of stores and even more savings for Target Circle members, we’re ready to help families everywhere get the new school year off to a great start.”
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