back-to-school

PacSun Taps Virtual Influencer for BTS, Holiday Campaigns

PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela….

NRF: Electronics and Demographic Changes Drive Back-to-School Spending Trends

The 2022 back-to-school season will likely avoid being negatively impacted by the weight of inflation, according to data from the National Retail…

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion of Ukraine to recurring…

How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the…

Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Deloitte indicated that parents’ projected spend was up 16% year over…

Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

While the pandemic had a chilling effect on apparel sales as a whole, the resale sector was blazing hot: it grew 29%…

Prime Day 2021 Expands Small Business Focus and Sets the Stage for Back-to-School

Prime Day 2021 will officially span June 21 and 22, featuring more than 2 million deals across categories including fashion, electronics, toys,…

How AI can Help Retailers Make Ecommerce Profitable During 2021 Back-to-School Shopping and Beyond

With the speed of vaccine rollouts indicating that Zoom classes won’t be front and center for the new school year, the back-to-school…

Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

The excitement that typically surrounds the back-to-school season is being replaced by stress and uncertainty. Lack of clarity surrounding school reopenings, combined…

Regional Differences Determine Back-To-School Best Practices

The back-to-school season is ending, but there is still some time to make conversions out of last-minute shoppers — two-thirds of shoppers…

#DealBrag Video With Brooklyn Decker Targets BTS Shoppers

The art of bragging about shopping and savings gets a humorous twist in a new video featuring actress (from the Netflix series Grace…

Localization And Personalization Become Key For Successful Back-To-School Campaigns

Although it seems most Americans have just completed the school year, retailers are already planning their back-to-school initiatives. As they start planning…