back-to-school

PwC Back-to-School Survey: To Stretch Their Budgets, 37% of Parents will Only Buy Items on Sale

A back-to-school (BTS) spending survey conducted in May by PwC has some good news for retailers: shoppers are not planning to curb…

Pacsun Taps Pinterest to Drive Home Fall Campaign: ‘Better in Baggy’

This fall, things are going to get baggy, at least according to Pacsun and its consumer community, The Pacsun Collective. The retailer’s…

Old Navy Offers ‘Kid-Proof’ Guarantee on School Uniform Styles

Old Navy is offering a one-year, money-back guarantee for uniform styles purchased during back-to-school season. The retailer will provide a full refund…

Walmart to Offer Sensory-Friendly Shopping Periods During BTS Season

Walmart will offer “sensory-friendly” hours for customers with sensory disabilities on designated days throughout the back-to-school shopping season. Every Saturday for the…

NRF: Electronics Will Drive Back-to-School Spending to Record $41.5 Billion

Consumers are expected to spend a record $41.5 billion on back-to-school (BTS) shopping this year, up from $36.9 billion in 2022 as…

PacSun Taps Virtual Influencer for BTS, Holiday Campaigns

PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela….

NRF: Electronics and Demographic Changes Drive Back-to-School Spending Trends

The 2022 back-to-school season will likely avoid being negatively impacted by the weight of inflation, according to data from the National Retail…

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion of Ukraine to recurring…

How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the…

Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Deloitte indicated that parents’ projected spend was up 16% year over…

Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

While the pandemic had a chilling effect on apparel sales as a whole, the resale sector was blazing hot: it grew 29%…

Prime Day 2021 Expands Small Business Focus and Sets the Stage for Back-to-School

Prime Day 2021 will officially span June 21 and 22, featuring more than 2 million deals across categories including fashion, electronics, toys,…

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