Latest In: back-to-school

back-to-school Executive ViewPoints Gaia Read merkle

School Re-Openings Driving a Mix of Back-to-School Shopping Priorities Between Students and Parents, Offering Opportunities for Marketers

The 2020-21 school year was a mix of experiences and emotions for students, parents and educators alike as…

Executive Viewpoints June 28
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Prime Day 2021 Expands Small Business Focus and Sets the Stage for Back-to-School

Prime Day 2021 will officially span June 21 and 22, featuring more than 2 million deals across categories…

News June 2
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How AI can Help Retailers Make Ecommerce Profitable During 2021 Back-to-School Shopping and Beyond

With the speed of vaccine rollouts indicating that Zoom classes won’t be front and center for the new…

Executive Viewpoints May 17
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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

The excitement that typically surrounds the back-to-school season is being replaced by stress and uncertainty. Lack of clarity…

Features July 30
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Regional Differences Determine Back-To-School Best Practices

The back-to-school season is ending, but there is still some time to make conversions out of last-minute shoppers…

News August 28
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Why Retailers Shouldn’t Ignore The Hispanic Market During Back-To-School Shopping Season

By Craig Witt, MotionPoint Summer is a good time for vacation, relaxation and preparing for the important back-to-school…

Executive Viewpoints August 27
back-to-school oath Sarah Martinez

How Brands Can Win This Back-To-School Season With The Mobile Dad

It’s August and prime back-to-school shopping season. From time-honored traditions like buying a new backpack for the school…

Executive Viewpoints August 13
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How Retailers Can Staff Smarter During The Back-To-School Push

By John Orr, Ceridian With parents picking their kids up from summer camps and yellow buses revving their…

Executive Viewpoints July 30
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#DealBrag Video With Brooklyn Decker Targets BTS Shoppers

The art of bragging about shopping and savings gets a humorous twist in a new video featuring actress (from…

News August 22
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