Pacsun Taps Pinterest to Drive Home Fall Campaign: ‘Better in Baggy’
This fall, things are going to get baggy, at least according to Pacsun and its consumer community, The…
News July 19
Latest In: back-to-school
Old Navy Offers ‘Kid-Proof’ Guarantee on School Uniform Styles
Old Navy is offering a one-year, money-back guarantee for uniform styles purchased during back-to-school season. The retailer will…
News July 27
Walmart to Offer Sensory-Friendly Shopping Periods During BTS Season
Walmart will offer “sensory-friendly” hours for customers with sensory disabilities on designated days throughout the back-to-school shopping season.…
News July 19
NRF: Electronics Will Drive Back-to-School Spending to Record $41.5 Billion
Consumers are expected to spend a record $41.5 billion on back-to-school (BTS) shopping this year, up from $36.9…
News July 14
PacSun Taps Virtual Influencer for BTS, Holiday Campaigns
PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns…
News August 15
NRF: Electronics and Demographic Changes Drive Back-to-School Spending Trends
The 2022 back-to-school season will likely avoid being negatively impacted by the weight of inflation, according to data…
Features August 5
Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation
The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion…
Features June 28
How Ecommerce Retailers Can Prepare Now for Back-to-School 2022
The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even…
Executive Viewpoints June 23
Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight
Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Deloitte indicated that parents’ projected…
Features August 19Top Stories
