Latest In: back-to-school

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3 Tips For The Final Back-To-School Shopping Days

By Jeffery Wacker, TD Bank The end of summer brings Labor Day picnics, last minute beach days and,…

Executive Viewpoints September 12
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3 Ways Retailers Can Dominate With Relevance This Back-To-School Season

By Kathy Menis, Signal With the end of August approaching, many people are in back-to-school mode: parents, students,…

Executive Viewpoints September 2
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4 Mobile Strategies for Capitalizing on Back-to-School Shoppers and Beyond

By Allan Haims, CEO of StepsAway As the back-to-school season is in full swing, brick-and-mortar retailers have a…

Executive Viewpoints August 19
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Optimizing The Digital Retail Experience: Lessons Learned From 2015 Back-To-School Shopping Leaders

By David Jones, Dynatrace  It’s that time of year again: The back-to-school season. Parents have to outfit their…

Executive Viewpoints September 14
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Ready, Set, Back-To-School Shop!

By Alicia Fiorletta, Senior Editor  We’re currently in the prime time of back-to-school season. If you turn on…

Executive Viewpoints August 11
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Retail Recap Of The Week

We’re one week further into summer but the warm weather and vacation schedules are definitely not slowing down…

Executive Viewpoints August 6
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Move Your Back-To-School Marketing Campaigns To The Head Of The Class

By Brett Bair, Monetate  The back-to-school shopping season generates more than $70 billion in revenue for the retail…

Executive Viewpoints August 3
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Localization And Personalization Become Key For Successful Back-To-School Campaigns

Although it seems most Americans have just completed the school year, retailers are already planning their back-to-school initiatives.…

News July 14
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Is Your Contact Center Driving Your Omnichannel Strategy?

By John Cray, Enghouse Interactive Many retailers recognize that satisfying the demands of today’s highly connected consumers requires…

Executive Viewpoints October 13
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