Retailers Create Omnichannel Brand Experiences To Surpass Back-To-School Projections
The back-to-school season is a key time for retailers to gauge consumer sentiment and spending patterns, as well…
Features July 30
Latest In: back-to-school
Back-To-School Market For College Students Winds Up
The customary back-to-school season ends in September, but online opportunities to sell into the college market are just…
Features April 17Garnet Hill, Lord & Taylor And Stride-Rite Drive Charitable Donations For K.I.D.S.
More retailers are spreading awareness, via cross-channel campaigns and transitory sales, of the charitable causes they support. In…
News September 17Best Buy, Lysol and J. C. Penney Voted Most Effective Back-To-School Advertisers
The top back-to-school advertisers of 2012 shifted this year to include more of a variety of companies, according…
News September 4Big Data Goes Back To School [Infographic]
This Back-To-School season parents and teenagers said they will make the majority of their purchases in-store: 59% of…
Executive Viewpoints August 28Smartphones And Social Media Encourage Boost In Back-To-School Purchases
Retailers have geared up for the back-to-school season (BTS) by rolling out interactive marketing strategies, mobile applications, and new…
Features August 1710 Trends Impacting Back-To-School Spending In 2012 [Infographic]
Since 2003, online shopping has quadrupled for back-to-school (BTS), according to NRF’s Back-To-School Shopping report. In 2012, most…
Executive Viewpoints August 14Target, Macy’s Sales Up In Q2 From Back To School Shopping Boost
For the 2011 back-to-school (BTS) shopping season, retailers that stepped outside the pencil box with innovative branding and…
Features October 13Back-To-School 101: A Crash Course In Effective Email And Social Media Marketing For The Season
As summer comes to a close, kids reluctantly trade in their swim trunks for school supplies. The back-to-school…
Executive Viewpoints September 1Top Stories
