To achieve today’s omnichannel objectives, retailers need to look at the store in a more holistic way. The store is playing a significantly different role than in the past. The retailers who have taken advantage of that shift are benefiting, according to Danny Robinson from iQmetrix: “The threat they are facing it doing nothing – being stagnant.” iQmetrix is working with retailers such as DSW to add endless aisle and other digital capabilities that help bridge the omnichannel gap.
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