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In-Store Customer Engagement: Old Challenges, New Solutions

Retailers today have an array of tools to engage shoppers in the physical store, from kiosks to interactive digital displays to “smart” dressing rooms. What’s new is the ability to manage all these experiential retail elements together, with the ultimate goal of maximizing customer convenience and giving shoppers more time to enjoy the store in the ways that they want. During this episode of TouchPoints TV, Brad Fick, President of Direct Source, discusses how the in-store shopper journey continues to evolve, and also how adopting a Unified Commerce approach allows retailers to meet the customer where, when and how she wants to transact.

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Retail Trendcaster Webinar Series
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Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

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