location data

Four Strategic Ways Retailers Can Use Location Data Beyond Advertising

It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like the time American Eagle…

Yelp Partners With Marketing Cloud To Help Businesses Manage Location Data

European digital location marketing cloud provider uberall has partnered with Yelp to help strengthen local businesses’ ability to engage with their customers and drive more foot-traffic to their…

Fathom Launches Management Platform For Beacon Ecosystems

Hardware and cloud-based software system Fathom has launched a Bluetooth Low Energy (BLE) proximity gateway solution designed to bring control, intelligence and…

Location Data Reveals Best Buy, Zumiez, Prada Would Do Well In WTC Mall

Visitors to the recently opened Westfield World Trade Center Mall have shown the strongest affinity for three brands: Best Buy, Prada and…

Compliantia Releases Update That Imports Third-Party Store Audits

Retail audit software Compliantia recently unveiled a feature enabling merchants to upload thousands of store inspection reports to the platform — including…