cross-channel marketing

Wine Enthusiast Leverages Cross-Channel Data To Optimize Ad Spending

As the variety of marketing channels grows, retailers are trying to understand how different tactics and messages influence engagement and sales. By…

Effy Jewelry Taps AgilOne To Personalize Marketing Campaigns

Effy Jewelry, a multichannel jewelry retailer, has implemented solutions from predictive marketing company AgilOne to improve online sales and create more relevant…

Former Target Exec Joins Adconion Direct

Adconion Direct, a cross-channel digital advertising company, has announced that Nathan Jokinen, a former Target executive, has joined the company as VP…

ShopRoxx Ramps Up Email Efforts To Engage Fashion-Savvy Shoppers

Email has remained a linchpin in retailers’ marketing efforts, even as omnichannel trends and strategies continue to take shape. Because consumers have…

Holiday Promotions Start Long Before Black Friday, Experian Survey Reveals

Almost every day in November will resemble Black Friday as retailers will make overtures to shoppers much earlier and more often this…

C. Wonder Exec Shares Tips For Social Success In Retail

Over the last few years, the social media space has evolved dramatically. Initially Facebook and Twitter were created to be outlets for…

Alex and Ani Improves Sales By 318% With Mobile POS

Retailers know that time-starved consumers want to avoid long lines at any cost, but also don’t want shoppers to miss out on…

American Apparel Boosts Online Sales 38% With Oracle

As digital technologies continue to advance, growing eTailers are demanding more seamless and reliable web commerce platforms. To keep pace with strong…

Kirkland’s Spreads Christmas Cheer With Gamification Campaign

Retailers are leveraging mobile marketing and social media to capture shopper attention and dollars this holiday season. Because today’s shoppers are more…

Oreck Boosts Monthly ROI Nearly 200% With Digital Personalization

Creating a consistent brand experience is key to successful marketing campaigns for multichannel retailers. However, personalization is playing a more vital role…

Responsys, Bazaarvoice Enhancement Helps Marketers Personalize And Trigger Social Marketing Messages

As more people research and purchase products online, consumer feedback such as comments, ratings and reviews have become critical to retailers and…

Neiman Marcus Shares Insider Tips on Retiring Monolithic Tech and Embracing Modern, Composable Architecture

How Design Teams are Maximizing the Impact of New Store Experiences

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

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