Effy Jewelry, a multichannel jewelry retailer, has implemented solutions from predictive marketing company AgilOne to improve online sales and create more relevant and compelling marketing campaigns across channels.
“AgilOne will enable us to create custom recommendations for our shoppers based on their past buying patterns that will help us grow our potential customer lifetime value in the long-run,” said Jennifer Pearson, VP of Marketing and PR for Effy Jewelry.
Using the AgilOne Enterpise Edition, Effy will be able to engage with customers across multiple channels, including email, web and physical stores. Prior to implementing AgilOne, Effy was not sending out targeted communications to customers once they completed a transaction. Now, the retailer can tap data science to build meaningful, long-term relationships with shoppers.
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Pearson added: “Our main marketing objective is to understand our buyers at a deep level and provide them with the luxurious buying experiences that they deserve.”
