Buy with Prime

Adidas’ Adoption of Buy with Prime Signals Growing Legitimacy of Amazon Offering

Adidas is the latest, and perhaps most high-profile, brand to announce that it will integrate Amazon’s Buy with Prime feature across its…

Amazon Ups the Search Ante by Adding Products Not Sold on Amazon.com into Results

For years, Amazon has been stealing search share from Google. Now the company is doubling down on its reputation as the best…

Amazon is Moving Beyond its Own Walls Like Never Before…What Will it Mean for Retail?

The major tech platforms, Amazon included, are often referred to as “walled gardens” because they offer an immense set of capabilities, services,…

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

[This story was updated on Nov. 14, 2023, to include news of a similar partnership with Snapchat.] Meta and Amazon have quietly…

It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon, is celebrating his 10th anniversary with the company this year, and so…

Amazon and Shopify Bring ‘Buy with Prime’ to Merchants with New App

Amazon is bringing ‘Buy with Prime’ capabilities to Shopify merchants via a new app integration. Buy with Prime was designed to give…

Prime Day 2023 Marks Biggest Day of Sales in Amazon History

July 11, 2023, the first day of Amazon’s annual Prime Day sale, was not just the largest single sales day in Amazon’s…

How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla

Today begins what has become one of the biggest shopping events of the year — Amazon’s annual Prime Day member sales event….

Amazon Sets Prime Day 2023 for July 11-12

Amazon has announced the dates of its annual member sales bonanza, Prime Day, which this year will kick off at 3 a.m….

The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the year. We look forward…

Amazon Expands Buy with Prime Availability to all U.S. Marketplace Sellers

Amazon’s Buy with Prime feature — which allows retailers to offer the benefits of Prime membership on their own DTC websites — will…

Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

With 2 million third-party sellers accounting for more than half of its retail revenue, Amazon’s relationship with the businesses that sell on…

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