Anthropologie

Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific challenge for women’s apparel…

Anthropologie and Pinterest Unveil Holiday Showhouse Pop-up in Brooklyn

Anthropologie has partnered with Pinterest to create its Holiday Showhouse, a fully shoppable pop-up in a Brooklyn Heights brownstone. The pop-up, open…

Urban Outfitters Parent to Deploy Next-Gen Merchandise Planning Solution

URBN, the parent company of retailers including Urban Outfitters, Anthropologie and Free People, is partnering with enterprise AI software platform provider o9…

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation…

Google Harnesses Generative AI for Virtual Apparel Try-On, Information ‘Snapshots’

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items…

Pinterest’s Mission: Make its Platform the ‘Starting Point for Shopping Journeys’

Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is very different from its…

Why Data-Driven Decision-Making Will Define the Future of Retail

When the first department store opened more than 100 years ago, the goal was to offer a multitude of specialty goods to…

Exclusive Q&A: How Stojo’s Sustainable Cups Spread from the MOMA Store to Target

If you want a tutorial in how to be an environmentally responsible company, not just in one or two areas but end…

Urban Outfitters Hires 26-Year Nordstrom Vet to Lead Anthropologie

Urban Outfitters has named Tricia Smith as Global CEO of Anthropologie. She replaces Hillary Super, who stepped down on April 10, 2021….

Anthropologie Debuts First Digital-Only Catalog on Pinterest

Anthropologie has unveiled its first digital-only catalog for its AnthroLiving collection on Pinterest as it seeks to connect with consumers searching for…

Anthropologie Leverages In-Store Events To Acquire New Customers And Understand Spend Patterns

Even as “nonessential” retailers operate exclusively online during the COVID-19 pandemic, they still have the chance to rethink in-store experiences for when…

Matalan Appoints Former Anthropologie Exec As Marketing Director

British fashion and homeware retailer Matalan has appointed Simon Lee as its new Marketing Director. Lee will replace Lee Pinnington, who parted ways…

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