Debuting today and open to the public by appointment through Feb. 4, 2024, the shop features an immersive experience that also incorporates décor and lifestyle products from fellow URBN brands AnthroLiving and Terrain.
“As a brand that sits at the forefront of the wedding industry, we joined hands with Pinterest to execute a consumer-first activation that translates insights and trends in an illustrative manner, making once-in-a-lifetime decisions easier for every bride,” said Elizabeth Preis, Global Chief Marketing Officer at Anthropologie Group in a statement. “We are thrilled to launch this pop-up, which is a celebration of creativity, innovation and the boundless possibilities that arise when brands remain committed to inspiring consumers.”
Customers will be able to consult with Anthropologie stylists on site to receive personalized advice on all aspects of their wedding from fashion to florals and décor. Visitors will also be able to shop and save the items showcased in the store on Pinterest via QR codes.
“Weddings have always been a reason people come to Pinterest — they can find inspiration from more than 2 billion wedding ideas on our platform and start to plan all the elements for their big day,” said Sara Pollack, Global Head of Consumer Marketing at Pinterest in a statement.
The shop follows on a similar pop-up that Pinterest hosted in NYC during the holiday season to showcase products that illustrated its 2024 Pinterest Predicts trends. The new Anthropologie Weddings x Pinterest Trend pop-up leans into a number of the trends that Pinterest anticipates will influence weddings and more this year, including “Groovy Nuptials,” “Bow Stacking” and “Western Gothic.”
“Our curated assortment from Anthropologie Weddings is uniquely informed by exciting new trends that are sure to dominate the bridal market this year,” says Holly Thrasher, Chief Merchandising Officer at Anthropologie Apparel and Weddings in a statement. “We’re eager for our customers to get a first-hand look at our product lineup and shop the trends before anyone else. From proposals to bachelorettes, rehearsals, weddings and honeymoons, we pride ourselves in serving as a one-stop wedding shop, catering to many styles, preferences and budgets.”