Why Direct Mail Is Re-Entering the Retail Playbook
Retail logistics offers a different lens on customer engagement. Campaigns are not only visible at launch, but across…
Executive Viewpoints March 11
Latest In: QR Codes
The Counterfeit Threat Hiding in Plain Sight – and How NFC Is Restoring Trust at Home
Fill a glass of water from your refrigerator dispenser, change your air filter, refill a scent diffuser or…
Executive Viewpoints February 12
How Walmart Shifted Away from Only Serving the ‘Bottom of the Closet’
If “fashion” isn’t the first word you associate with Walmart, don’t blame Denise Incandela. The retailer’s EVP of…
Features January 20
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
From Compliance to Competitive Advantage: Maximizing 2D Barcode Impact Ahead of Sunrise 2027
The start of the new year brings the retail industry closer to an important inflection point. By the…
Executive Viewpoints January 8
Turning Screens into Storefronts: The Rise of Shoppable Video
Shoppable video has helped evolve the digital video landscape from passive viewing into active buying. From QR codes…
Executive Viewpoints December 31
Inside the Digital Product Passport: How Retailers Can Turn Compliance into a Competitive Advantage
In 2026, the European Union will introduce the Digital Product Passport (DPP), a scannable, standardized digital record tied…
Executive Viewpoints November 26
7 Ways to Make Your In-Store Event More Effective
In-person retail events are becoming more important than ever — and they’re more than just a way to…
Executive Viewpoints October 21
Why Holiday Campaign Success Depends on Experience, Not Just Exposure
Holiday marketing has long been the season that can determine the success of a brand’s sales year. But…
Executive Viewpoints September 10
Skullcandy Gains Access to First-Party Customer Data with Post-Purchase QR Code Solution
Like many brands that have been sold primarily through retail and wholesale channels, headphone and gaming brand Skullcandy…
Features September 2Top Stories
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