Latest In: phygital experiences

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Roblox character meditates in the Alo Yoga Sanctuary

Alo Yoga Gets Physical in Roblox with In-Store Integration

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that…

News January 31
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Pinterest and Anthropologie have teamed up for a wedding-themed pop-up in NYC.

Anthropologie Partners with Pinterest for Wedding-Themed Pop-Up in NYC

Anthropologie has teamed up with Pinterest to showcase some of the year’s biggest wedding trends alongside its Anthropologie…

News February 1
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Screenshot from Prada's Discord.

How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game

For many people Discord remains an anomaly — something they may have heard of during the pandemic but…

Features August 31
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Claire's new Roblox world ShimmerVille

Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Claire’s Stores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in…

News October 27
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Highstreet is bringing Web3 fashions to a number of leading retailers.

New ‘Phygital’ Experience at Saks, Neiman Marcus Aims to Bring Shoppers into the Metaverse

Fashion designer Jonathan Koon has teamed up with the retail-focused metaverse world Highstreet to launch a “phygital” experience…

News August 1
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