Advertisement

Urban Outfitters Parent to Deploy Next-Gen Merchandise Planning Solution

(Photo credit: Dennis - stock.adobe.com)

URBN, the parent company of retailers including Urban Outfitters, Anthropologie and Free People, is partnering with enterprise AI software platform provider o9 Solutions to power its digital transformation journey with a next-generation merchandise planning solution. URBN will deploy o9’s AI-powered Merchandise Financial Planning, Assortment Planning, Demand Planning, Allocation and Replenishment capabilities to optimize decision-making and profitability.

URBN is aiming to help its banners quickly adapt to trends, seasonality, stock positions, promotions and unique demand drivers. URBN expects to gain capabilities including:

  • Determining the optimal product mix across channels, regions and stores;
  • Integrating predictive analytics, assumptions visibility and collaboration; and
  • Utilizing advanced allocation and replenishment optimization techniques to proactively position inventory to meet consumer demand.

“To position URBN for long-term sustainable and profitable growth, we embarked on an extensive review of the retail software market to digitally transform our end-to-end merchandising strategy,” said Rob Frieman, CIO at URBN in a statement. “We look forward to working with o9’s superior technology and highly knowledgeable and experienced team to ensure we continue to meet the demand of our customers and grow market share across all of our brands.”

Advertisement

Featured Event

Get free access to tactical tips, invaluable insights, and deep-dive conversations that will help you hone your strategies for Q4 and beyond. That way, you can be sure to be on shoppers’ nice lists this holiday season…and all year long.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: