Retailers of all sizes and across categories are looking at mobile as a new engagement and commerce necessity. But there are many questions that emerge as executives determine their strategies and investments, such as: Should my business invest in a mobile-optimized site or app? Are our emails tailored to mobile screen sizes? How can we successfully connect our mobile and brick-and-mortar experiences?
These questions — and many more — will be investigated during FD Mobile, an intimate event developed by Sandy Hussain, Founder and CEO of Fashion Digital. Solution providers looking to attend FD Mobile can click here to receive a special discount on registration, courtesy of Retail TouchPoints. Retail executives can get on the attendee list by emailing firstname.lastname@example.org.
First unveiled in an interview with Retail TouchPoints, FD Mobile touts a comprehensive agenda that hones in on the importance of being mobile-ready in the new era of retail. The event will take place on March 24, 2015 at the Digital Sandbox in New York City.
Alexandra Wilkis Wilson, Co-Founder of Gilt Groupe and Co-Founder/CEO of GLAMSQUAD, will participate in keynote fireside chat with Aslaug Magnusdottir, Co-Founder of Moda-Operandi. Executives from Adore Me, Alex & Ani, American Eagle, Brooks Brothers and Kate Spade, also will participate in the day-long event, which will include intimate sessions and workshops on how retailers can create first-class mobile strategies.
“In a world where technology is constantly evolving, brick-and-mortar is not the only way to access consumers anymore,” said Wilkis Wilson in an interview with Retail TouchPoints. “Mobile is now a necessity for brands that need to operate digitally. And a conference of this nature is a powerful way for industry leaders and executives to gather together to brainstorm, collaborate and learn.”
Topics covered during FD Mobile include:
- Using analytics to optimize mobile design;
- The keys to mobile commerce success;
- How to acquire and retain customers via mobile;
- Mobile and implications for omnichannel; and
- Location-based selling: Beacons, wearables and payment solutions.
While many — if not all — retail events touch on mobile in some capacity, FD Mobile is the first event solely focused on mobile trends and best practices for fashion brands and retailers.
“Retail and fashion in a mobile world will be fundamentally different than it is today,” said Ian Thiel, Head of Mobile at Optimizely. “As a platform and touch point, mobile presents a unique opportunity to connect directly with customers in deep, meaningful ways. FD Mobile is a first-of-its-kind event for top fashion and retail brands to share best practices and insights on mobile.”
In an effort to move beyond the typical event format, Hussain aimed to eliminate a lot of the “noise” that comes with large-scale events. According to Hussain, “there will be no exhibit tables and certainly no pitching. Instead, we’ll focus on core roundtable discussions, case studies and insights that are backed by industry data.”
Roundtable conversations and more workshop-style sessions also will encourage vibrant communication and collaboration, allowing executives to share their experiences and best practices in the new mobile world.