Menu
RSS
Trend Watch

Mobile technology. Digital innovations. Social Commerce. These and many other trends are constantly being changed and being updated with new solutions, services and strategies. Retail TouchPoints editors stay on top of the latest activities and announcements, and bring you fresh perspectives on the hottest trends affecting the marketplace. Check back regularly for the latest new perspectives.

Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features

In September 2017, super influencer Arielle Charnas of Something Navy was said to rack up more than $1 million in sales for Nordstrom in less than 24 hours with her debut clothing collection, Something Navy x Treasure Bond. This is just one example of the incredible impact that influencer marketing can wield for retailers and brands.  Research on influencer marketing demonstrates its value for creating awareness, increasing brand value and boosting sales. Results from the 2017 State of Influencer Marketing report by Launchmetrics revealed:  88% of influencer marketing tactics were effective at raising awareness about the company or its products;  65% claimed that it was effective for increasing customer loyalty; and 53% claimed that it was effective at driving sales.  This feature hits on the latest trends, best practices and case studies in influencer marketing, including:  The value of micro influencers;  The benefits of a multi-tier, long-term influencer strategy; New Instagram features gaining momentum among influencers; and Case studies from international retailers such as Bodyguard Apotheke, Feelunique and Matsuya. “Brands are starting to experiment a little more with influencer marketing itself,” said Michael Froggatt, Director of Intelligence at Gartner L2 in an interview with Retail TouchPoints. They are making these moves in part…

Exclusive Q&A With Gartner L2’s Amazon Guru: Watch Out For Total Vertical Integration

Jeff Bezos’ ambitions for Amazon go well beyond becoming the world’s number-one retailer, according to Cooper Smith, Director of Amazon Research at Gartner L2. “That’s a means to an end,” said Smith in an exclusive interview with Retail TouchPoints. “I believe his vision is for Amazon to be the ultimate purveyor in the marketing, selling and transportation of goods.” Smith revealed key insights into both the omnichannel retailer’s latest moves and its long-term plans, including: • The likeliest targets for Amazon’s next brick-and-mortar acquisition after purchasing Whole Foods;• How these acquisitions will help Amazon crack higher-end markets, particularly in apparel;|• The likelihood that Amazon will introduce Amazon Go-style cashierless technology in its brick-and-mortar stores;• Which “strange bedfellow” combinations may be needed to challenge Amazon; and• The potential location of Amazon’s HQ2.

Exclusive Q&A With KIDBOX CEO Miki Berardelli

At KIDBOX, Miki Berardelli has managed to combine innovative leadership, social consciousness, youth empowerment and fun into a successful children’s apparel shopping platform. In 2018, KIDBOX is embracing private label and will be introducing its own exclusive private brands. Learn Berardelli’s secrets to success in this exclusive Q&A. You can also hear from her at the upcoming Retail Innovation Conference, April 30-May 2, where she'll part of a panel discussing best practices for building a private brand in the digital era.  Retail TouchPoints (RTP): What are your proudest accomplishments at KIDBOX?

Consumer Study: 63% Of Online Shoppers Expect Three-Day Delivery As Standard

Shoppers are looking beyond cost when making e-Commerce purchasing decisions, according to the 2018 Consumer Trends Report from Kibo. While price is still the most important factor for 61% of shoppers, its share has fallen from 70% in 2017. At the same time, a small but growing portion of shoppers rate other factors as more important: Speed of fulfillment (8%, up from 2%); Online shopping experience: (8%, up from 4%); and Variety of fulfillment options: (7%, up from 4%). Flexibility and speed are particularly important purchase influencers: 40% of shoppers say taking more than two days for delivery would prevent them from making a purchase, while 63% expect delivery within three days as the standard. Making a variety of delivery options visible early in the shopper journey also is important: 76% of shoppers say having multiple fulfillment options influences their purchasing decision, up from 64% in 2017. The findings are similar to the results of the Retail TouchPoints 2018 Last Mile Survey, which reported that 65% of consumers want greater shipment flexibility and 61% want faster deliveries. “What we’ve been seeing is a shift towards convenience and a shift towards the experience portion of the buying cycle,” said Tushar Patel,…

Gen X Leads In Grocery Spending, But Millennial Families Are Catching Up

Although Millennials are making the shift into marriage and child-bearing later in life than the generations that preceded them, they are increasing their grocery spending significantly as they form families. Millennial parents report spending an average of $360 per month on groceries, 47% more than Millennials without children, who spend an average of $245 monthly. These are some of the findings from the 14th Edition of The Why? Behind The Buy, an annual report on the buying patterns and behaviors of grocery shoppers from CPG-focused sales and marketing firm Acosta.

The Missing Link In Personalization: Only 13% Of Retailers Identify Most Profitable Shoppers

While as many as 77% of retailers say they have an established process to identify their most loyal customers, only 13% say they can accurately identify those that are most profitable, according to the BRP 2018 Customer Loyalty Special Report. Up to 39% of retailersdo have processes in place to identify profitable customers, but admit that their efforts still need improvement. Another 27% project that they will be able to identify these shoppers within three years. Retailers that want to maximize customer profitability as well as loyalty are leveraging personalization efforts across a number of different areas:

Want To Reach Gen Z? Learn To Speak ‘Phygital’

Q&A with Ken Hughes, Shopper Behaviouralist and Keynote Speaker In this Q&A, Shopper Behaviouralist Ken Hughes shares his unique insights on the future of retail and the importance of embracing the next generation of shoppers and members of the workforce. Hughes will be delivering Keynote and Creativity sessions during the Retail Innovation Conference, April 30-May 2 in New York City.

CCSeries Webinars: Perfecting Every Point Of Contact

Even as points of customer contact multiply, retailers are tasked with making the most of every interaction along the shopper journey. The 2018 Connected Consumer webinar series from Retail TouchPoints highlighted innovative solutions and strategies for maximizing each contact point with a retailers’ customer target groups. Following are brief recaps of the seven webinars in the #CCSeries, which are now available on-demand. 4 Email Marketing Strategies That Create Relevant Experiences Greg Zakowicz, Senior Commerce Marketing Analyst at Oracle + Bronto, kicked off the Connected Consumer series with the webinar, titled: Increased Expectations Means Better Email Marketing: Are You Prepared?

The Real Retail Shakeup: A Split Between Value And Experience

The media may be quick to proclaim retail doom, but the industry’s upheaval is more of a renaissance than an apocalypse, according to The Great Retail Bifurcation report from Deloitte. Weakness in some areas is being offset by strength in others, and in-store sales grew $30 billion annually between 2012 and 2016, while e-Commerce sales grew $40 billion annually. The industry’s real split isn’t between physical and digital channels but between value- and experience-focused retailers. Macroeconomic factors are playing a significant role in creating this divide. While average household income has returned to pre-recession levels, the bottom 80% of households have only received 7% of capital gains since 2007, and their shopping habits have changed to reflect their reduced spending power. “What we’ve identified are pretty significant changes that are driven by the economic situation of the consumer,” said Kasey Lobaugh, Chief Innovation Officer, Retail & Distribution at Deloitte in an interview with Retail TouchPoints. “The best retailers are those retailers that identify how consumers are changing, and best modify their value propositions to deliver upon those needs.” Balanced retailers, which offer value through sales and deals, have been squeezed on one side by price-based retailers that focus on selling…

Shoptalk 2018 Secures Its Spot As A Must-Attend Retail Event

The impressive marketing and branding efforts have catapulted Shoptalk to the top of the events-on-your-radar list for retailers and brands, but the 2018 speaker lineup and massive 1:1 meeting setup has cemented the conference as one of the top “big” retail events-to-attend. As press attendees, it honestly was difficult to decide which sessions to cover and which meetings to schedule. Here’s a wrap-up of our key takeaways, in addition to the Quick Quotes article we shared last week:

Can The Toys ‘R’ Us Troubles Teach Valuable Lessons To Other Retailers?

Toys ‘R’ Us appears to be headed for chainwide store closures and liquidation in both the U.S. and the UK, where the retailer operates approximately 100 stores, according to a BBC News report. However, CNBC reports that the retailer is exploring a plan that would keep approximately 200 of its 800 U.S. stores open, in part by combining the stores with stronger Canadian operations. The demise (or the drastic slimming down) of this once-iconic chain raises urgent questions for other retailers seeking to avoid its fate: • How ‘special’ does a specialty retailer have to be? The merchandise at Toys ‘R’ Us is highly brand-driven, but consumers have numerous other places to buy these items — from Amazon to big box stores like Target and Walmart. Toys ‘R’ Us lacked the hands-on experience of Build-A-Bear or the private label brand power of Lego, creating a differentiation problem in a highly competitive field. • Does the store experience match today’s taste for experiential retail? Just days after filing for bankruptcy in September 2017, Toys ‘R’ Us announced plans to launch “Play Labs” at 42 stores, providing spaces for kids to test out the season’s hottest toys. Such investments can keep customers…

The Death Of Boring Retail: Exclusive Q&A With Steve Dennis

In this exclusive Q&A, industry expert Steve Dennis shares his predictions and recommendations for retailers struggling to find the best ways to survive and thrive in the age of Amazon. Dennis is the President of SageBerry Consulting, a strategic advisory firm focused on innovation and growth strategy for retail, luxury and social impact brands. Dennis will be speaking at the Retail Innovation Conference, April 30-May 2 in New York City. His session is titled: A Really Bad Time To Be Boring: Reinventing Retail In The Age Of Amazon.

How Will Gen Z Reshape Retail?

Given that the oldest members of Gen Z are just now reaching college graduation age (and the youngest are still finger-painting in kindergarten), it’s difficult to draw accurate conclusions about what this group’s ultimate impact on retail will be. Still, researchers and industry analysts have made predictions about Gen Z that have many retailers concerned about the fallout when these consumers start spending their own money, rather than their parents’: • Will anything draw these digital natives into brick-and-mortar stores, or will they rely almost exclusively on mobile and voice shopping? • Will Gen Z consumers follow in Millennials’ footsteps, spending their disposable income on experiences rather than possessions? • How will retailers meet the needs of this informed and savvy group of shoppers?

4-Step Survival Guide To Navigating The Online-Offline Grocery Convergence

The Amazon-Whole Foods deal made a splash that put every U.S. grocer on notice. In response, other grocery powerhouses — including Walmart, Kroger and Albertsons —have made bold moves that blur many of the lines separating “traditional” supermarket shopping from its online version. Industry experts say that retailers in this vertical, which accounts for $608 billionin sales annually, according to IBISWorld, will need to make strategic shifts as these channels continue to converge. Four of the most important steps will be: Competing online via “basket sales” instead of individual purchases; Adopting omnichannel fulfillment services, whether through same-day delivery, buy online/pick up in-store and/or curbside pickup; Aligning organizational structure across brick-and-mortar and online employees; and Following the industry leaders when deploying new services while including a personal touch.
Subscribe to this RSS feed