Sephora North America Promotes Veteran Exec to President and Future CEO

Sephora store

Sephora has named Artemis Patrick, currently its EVP and Global Chief Merchandising Officer, as President of its North America division, effective Oct. 2, 2023. She will succeed current President Jean-André Rougeot, who plans to retire in April 2024, at which time Patrick will become the CEO of Sephora North America — the beauty retailer’s first female CEO.

Patrick joined Sephora, which is owned by LVMH Möet Hennessy Louis Vuitton, in 2006 as Director of Ecommerce Merchandising and worked her way up through a number of increasingly high-profile roles, according to her LinkedIn profile. She spent approximately three years in the mid-2010s helping manage Sephora’s store-in-store relationship with JCPenney, experience that should prove helpful as Sephora ramps up its current store-in-store relationship with Kohl’s.

In her new role, Patrick will report to Guillaume Motte, President and CEO of Sephora’s global business.


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