Qurate Retail Group has appointed James Hathaway as interim CFO following the resignation of former financial chief Jeffrey A. Davis. The parent company of brands such as QVC, HSN and Zulily also has created a new Chief Transformation Officer role and promoted William Hunter, currently SVP of Business Transformation and Shared Services, to the post. Qurate implemented these changes as it continues to develop strategies that will help it continue to lead as selling opportunities evolve within the visual commerce segment of ecommerce.
Hathaway has worked with Qurate since May 2021 in the SVP role, leading finance for QxH, the combined brand of QVC US and HSN, as CFO. Prior to working with Qurate, Hathaway spent 20 years at PepsiCo/Frito-Lay as VP of Financial Planning and Analysis for a multi-billion-dollar division of Frito-Lay North America.
As Chief Transformation Officer, Hunter will lead the implementation of Project Athens, a transformation program that the company introduced in June 2022. The three-year plan aims to stabilize revenue, expand adjusted OIBDA (operating income before depreciation and amortization) margin and generate incremental free cash flow. Prior to being appointed to his new role, Hunter led implementations including a harmonized payroll platform for QVC and HSN.
“We are accelerating the pace of change at Qurate Retail and Bill has consistently demonstrated his ability to lead initiatives that are important to our near- and long-term success,” said David L. Rawlinson II, President and CEO of Qurate Retail, Inc. in a statement. “Project Athens is the combination of five key pillars that span nearly every facet of our business. Bill’s deep institutional knowledge of our core processes and his experience in global business transformation will be instrumental to the successful execution of this strategy.”