Tractor Supply Co. will deploy the Base Price and Markdown pricing solutions from Revionics, an Aptos Company, to help scale optimized pricing across its 2,200 stores and ecommerce site. The rural lifestyle retailer has been a Revionics customer since 2010.
“Tractor Supply is focused on providing customers with what they need at the everyday low prices they deserve,” said Matt McGrath, VP of Pricing, Events and Presentation at Tractor Supply in a statement. “Our collaboration with Revionics plays an important role in our ability to offer customers the most attractive prices. The scale and sophistication of Revionics, along with the ability to price at a localized level, have been extremely strategic for our business.”
Despite a slow fiscal Q4 2023, Tractor Supply announced in February 2024 that it planned to open up to 95 brick-and-mortar stores and complete its 10th distribution center this year. Tractor Supply partnered with Martha Stewart on a line of branded gardening apparel in March 2024.
Academy Sports + Outdoors began using Revionics’ pricing modules in July 2023.
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