Advertisement

Tractor Supply Appeals to Women with New Martha Stewart Collab

Martha Steward showcases her new apparel line for Tractor Supply.
Image courtesy Tractor Supply

Over the decades, DIY maven Martha Stewart has traveled pretty far afield with her collaborations, working everyone from Snoop Dogg to Skechers, but her latest partnership with Tractor Supply is bringing Stewart back to her roots (literally) with a new line of branded gardening apparel. 

The rural lifestyle retailer has tapped Stewart to expand its women’s apparel assortment with the debut of the Martha Stewart Garden Apparel line, which was developed in collaboration with Marquee Brands (which owns the Martha Stewart IP) and French Dressing Jeans Inc.

“Women’s apparel continues to be an important product category for us at Tractor Supply, especially when it comes to gardening,” said Seth Estep, Chief Merchandising Officer at Tractor Supply in a statement. “This launch with Martha Stewart is the perfect way for us to bring fashion and function to our gardening customers, with great new styles and products our customers can’t get anywhere else.”

At the outset the line includes eight items ranging from a “Garden Chore” jacket to convertible overalls, all designed to “merge function and comfort with personal style.” The line is now available online and in 50 of Tractor Supply’s more than 2,000 stores across the country.

Advertisement

“As a one-stop destination for everything gardening, Tractor Supply is the perfect retail partner for this launch, and we’re delighted to bring this collection to their customers,” said Helaine Peters, president of French Dressing Jeans Inc.

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: