SeeWhy Releases Ad Manager To Enable Omnichannel Marketing Campaigns
January 13, 2014 at 5:00 PM EST
By Alicia Esposito
SeeWhy, a remarketing solutions provider, has announced the launch of SeeWhy Ad Manager at the NRF Big Show 2014 in New York City. The new SaaS solution is designed to help retailers coordinate real-time remarketing campaigns across channels.
In addition to unveiling the Ad Manager solution, SeeWhy is spotlighting how retailers can unlock mobile conversions, featuring insights from Crate and Barrel, Gilt Group and Kiehl’s.
With the SeeWhy Ad Manager, users can create omnichannel marketing campaigns designed to reach customers on a more personal level. Using Real Time Bidding (RTB), the Ad Manager helps retailers target only high-value visitors, making campaigns more cost-effective. By tapping into rich behavioral data available through the SeeWhy platform, brands can target onsite visitors and trigger remarketing campaigns based on their behaviors. As a result, retailers have the ability to generate campaigns and advertising that will reach shoppers who are ready to buy.
The new solution also offers more visibility to campaigns being delivered across all channels. Ad Manager shows which advertising tactics are generating the most conversions. By measuring lift across channels, retailers easily can evaluate the revenue contribution of each campaign element.