Retail Store Tours Kicks Off European Expansion In Barcelona

Retail Store Tours, a division of Consumers In Motion (CIM) Tours, is launching Retail Store Tours Europe in Barcelona during March 2019. “In reviewing the retail innovation in Europe, Barcelona and Spain stand out in the retail formats winning in retail today,” said Dan Hodges, CEO.

Retail Store Tours reviewed hundreds of stores that demonstrate the value of technology, the importance of design and what is takes to deliver a superior customer experience, according to Hodges. Some of the brands selected include: Desigual, Mango, El Corte Ingles and Inditex.


Based on exclusive research, Retail Store Tours has outlined six key factors for retail success, used to help select the brands for the tours:

  • The Human Touch: Stores that hire sales associates based on their kindness and evaluates them based on customer empathy;
  • Employee Training: Constantly training employees to update their product knowledge and people skills;
  • Use of Technology: Custom engagement technology that interacts with shoppers in-store;
  • Business Models: Companies focused on personalization and customization are winning in marketplace;
  • Store Design: A minimalist approach based on a clutter-free and high engagement environment; and
  • Customer Management: Having store associates that use the personal touch combined with technical tools to engage and co-create the shopping experience.

Retail Store Tours also has been spotlighting retail excellence in the U.S., including New York City Store Tours during the 2019 NRF Big Show and NYC Fashion Week Store Tours in September 2018.

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