Retail Store Tours will launch a virtual store tour platform on June 10. The offering will feature virtual curated tours of retail establishments led by experts. The tours are designed to help global brands, financial analysts, consulting firms, trade groups and investors stay up to date on the latest retail trends.
The tours will be accessible via streaming video and feature behind-the-scenes walkarounds of cutting-edge retail establishments, selected because they showcase differing aspects of a central theme. The platform will feature selected locations in New York City, Chicago, Las Vegas and Los Angeles.
After each walkaround, participants will have opportunities to virtually meet with and ask questions of the store manager and/or a brand representative. The retail expert leading each tour will then review the key points and describe the ways in which the store exemplifies a particular aspect of the tour’s overall narrative.
“We built Retail Store Tours based on inputs from retailers and other key groups, and we continue to evolve the program based on their needs,” said Daniel Hodges, CEO of Retail Store Tours parent company Consumers in Motion in a statement. “That’s why we have taken the program into cyberspace. Our team recognized the importance of building a virtual platform because of the pressing need for an on-demand solution with global access.”
Retail Store Tours uses a proprietary methodology for choosing the specific shops for each tour. Its focus is the Consumer Engagement Index (CEI), which measures consumer engagement with retail based on seven factors: the human touch, the use of technology, store design, brand story, employee training, adaptation to change and a unique value proposition.
The Retail Store Tours Virtual Tours platform was developed with Nue24, a New York-based design and technology firm.