REI Implements Allocation Planning Chainwide, Enhances Localized Assortments

REI has successfully implemented the TXT Retail solution for Allocation Planning across its 150 stores nationwide. The consumer co-op and specialty outdoor retailer also is expanding its use of TXT Retail’s merchandise lifecycle management suite with the Assortment Planning solution, designed to help REI accelerate its creation of customer-focused assortments on a localized basis. 

“TXT Retail supports our ongoing efforts to deliver optimal product selection that meets the needs of our customers at each and every location where we serve them,” said Vaidyanathan Seshan, Divisional VP of Merchandising, Business Intelligence and Analytics Systems at REI in a statement. “Their solution helps us make fast, accurate merchandising and allocation decisions while providing new levels of accessibility and scalability through in-memory computing and deployment on the cloud.”

The REI technology team partnered with TXT Retail to support the solution provider’s first deployment of Allocation in the AWS Cloud. The three-tiered TXT Retail Allocation application was deployed as a Microsoft Windows workload on AWS’s Elastic Compute Cloud (EC2) instances running IIS, SQL and OLAP (SSRS).


REI further leveraged the AWS tech stack to create a near-real-time integration between its on-premise systems and TXT Retail Allocation.

Third party consulting and security companies validated the configuration of the AWS infrastructure and TXT Retail workloads to confirm the deployments are architected to be secure, high-performing and resilient. 

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