QVC, the video and e-Commerce retailer has ramped up its app strategy by adding Touch ID to its branded iPhone app.
Incorporating Apple’s fingerprint sensor technology into the mobile shopping experience will give customers the opportunity to log into their QVC accounts on all iOS 8 iPhone 5S, 6 and 6+ devices using only their fingertips to confirm their identity.
After a one-time set-up, shoppers will be able to use Touch ID to enter the QVC app and complete a transaction. All billing, shipping and payment details will automatically be populated onto the mobile screen.
Mobile purchases accounted for 40% of QVC’s worldwide e-Commerce orders in Q2 2014. To maintain this mobile momentum, the retailer also has incorporated new features to its iPad app to enrich the “second screen” experience.
With the addition of a new “Watch” section of the iPad app, QVC is offering:
- Improved synchronization on the app with the item currently being shown on TV;
- The ability to watch the live broadcast within the app;
- Easier access to relevant information about products on the air; and
- Interactive features such as item reviews and images.
“Mobile remains our fastest-growing platform, and we’re continuously investing in new technologies and features that deliver a seamless and engaging customer experience,” said Alex Miller, SVP of Digital Commerce at QVC. “QVC is paying close attention to how, when and where the customer is choosing to interact with us on our digital platforms in order to create a more personalized shopping experience that drives ongoing engagement and loyalty.”