Seeking to give last-minute holiday shoppers a less stressful buying experience, Old Navy is offering on-demand delivery for shoppers using its buy online/pick up in-store (BOPIS) capability. The retailer is partnering with Postmates to offer a new service that will deliver BOPIS orders directly to customers’ front doors.
Shoppers in the 4,000 U.S. cities where Postmates operates will have access to the partnership. On-demand delivery costs $8.99 until the program ends at the end of January, but the option will be free from Dec. 21-23, 2019. The companies are exploring longer-term opportunities, according to a Postmates spokesperson.
While Old Navy customers typically can pick up BOPIS orders within a two-hour window, upon accessing the Postmates service, shoppers will be notified when their order is ready and can select the option of a Postmates driver picking up the items on their behalf.
The rollout comes as the apparel brand plans to spin off from its parent company, Gap Inc., by the middle of next year. While Old Navy had been the brand that had carried Gap in recent years, the company saw a same-store sales declines of 5% and 4% in the previous two quarters. Nevertheless, Old Navy has long-term plans to nearly double its store count, from 1,140 to approximately 2,000, as part of the retailer’s attempts to reach $10 billion in sales.
Postmates has been expanding the number of retailers it works with in recent years, including Walmart, 7-Eleven and Apple. Clothing deliveries on Postmates have grown 60% in 2019. The company offers free delivery to members of the Postmates Unlimited subscription service, which costs $9.99 per month.