At the iconic intersection of Broadway and 57th Street, Nordstrom is launching Bode at The Corner, the first in a series of pop-ups and brand takeovers in a dedicated space at the Nordstrom NYC flagship. The Bode installation, open through April 7, 2024, will feature the brand’s luxury menswear and womenswear collections, which are characterized by high-level historical reproductions as a means of preserving handcraft techniques.
Developed in partnership with Green River Project LLC, the space “maintains the warmth and intimacy of other Bode spaces but also nods to the urbane sophistication of The Corner at Nordstrom and the surrounding neighborhood,” said Emily Adams Bode Aujla, Designer and Founder of Bode in a statement.
Bode began in 2016 with a collection of one-of-a-kind garments composed entirely of antique domestic textiles, including 1890s homespun linens and sheets, 1930s printed feedsacks, midcentury embroidered tablecloths and quilts from the 1840s to the 1970s. Items in the current collection are priced from $198 to $2,200.
“We want to establish a new definition of luxury for our customers, to emphasize the value of craft, historicity and hand-making,” said Bode Aujla. “Presenting our clothing in its intended environment — one designed to evoke the domestic space, and a space not within the confines of a specific era — allows us to make the strongest argument for our vision of Bode. In addition, partnering with a historic American department store — a historic family business — allows us to situate that vision in the landscape of American luxury.
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“We are excited to launch The Corner at Nordstrom with Bode and bring Emily’s vision of American luxury to life in an immersive way,” said Olivia Kim, SVP of Creative Merchandising at Nordstrom in a statement. “The Corner offers the opportunity for partner brands to express their point of view authentically and holistically design the space as if it was their own. Nordstrom has been a longstanding supporter of Bode and we look forward to showcasing this special curation and highlighting the brand to our customers in a new way.”
