Nike and Kim Kardashian’s Skims have teamed up to launch the NikeSKIMS line of sculpting performance activewear. The first NikeSKIMS collection will debut in the U.S. this spring, available online and in select retail locations, with a global rollout that also will include footwear and accessories planned for 2026.
The new brand merges Nike’s embrace of innovation, sport science and athlete insights with Skims’ obsession with the female form and pioneering approach to creating solutions for all types of bodies. The products, designed to celebrate athleticism in everyone from elite to everyday athletes, will be crafted to fit every curve and enhance the body’s natural form.
“Over the past five years, Skims has redefined the intimates and loungewear industry,” said Jens Grede, Co-founder and CEO of Skims in a statement. “Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the global fitness and activewear market. This partnership will empower individuals to express themselves authentically, merging Skims’ focus on body confidence and self-expression with Nike’s relentless pursuit of excellence.”
Nike has been in cost-cutting mode since early last year, when the retailer laid out plans to cut $2 billion from expenditures over the next three years. This followed a shakeup of the Nike C-suite in November 2023 that brought new leadership to key departments including marketing, design, innovation and technology. Partnering with a brand that’s achieved the buzz of Skims seems like a solid business move for Nike.
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“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” said Heidi O’Neill, President of Consumer, Product and Brand at Nike in a statement. “We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”
