NCR Corporation recently announced the launch of CPMobile, a mobile retail management solution that enable retailers to engage more directly with consumers. The solution offers full integration with the Radiant CounterPoint retail POS system and is designed to help retailers sell regardless of location via its encased sled attachment with a bar code scanner and credit card swipe. CPMobile currently operates on iPod Touch or iPhone 4 using 3G or Wifi connection. Aside from providing mobile checkout, the solution can handle returns and item lookup. “We feel passionately about getting retailers and their sales staff out from behind the counter and onto the floor interacting with customers,” said Christian Nahas, Vice President of NCR Hospitality and Specialty Retail. “Going mobile gives retailers the freedom to creatively extend their business and selling strategy in new ways ― inside their store, on sidewalks and tent sales, community events and tradeshows — in places where the majority of retail customers gather and want to buy.”
In other news, in September 2011 NCR agreed to integrate the Sparkfly mobile marketing platform with its recently acquired Radiant POS software, including Aloha. The Sparkfly application is designed to deliver and redeem digital offers at the point-of-sale. “Sparkfly’s ability to enable personalized mobile promotions makes them an ideal partner to provide businesses with the best tools for building connections with consumers,” noted Andy Heyman, senior vice president, NCR Hospitality and Specialty Retail.
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