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iPerceptions Introduces Concept Clouds For More Accurate Retail SEO Campaigns

Web-based Voice of Customer (VoC) analytics provider, iPerceptions, recently announced the addition of Concept Clouds to its 4Q Suite and webValidator Continuous Listening solutions. The Concept Clouds integration is designed to create accurate grouping of the open-ended feedback. “Concept Clouds are an improvement over simple Word Clouds, which rely on basic term frequency counts,” said Claude Guay, President and CEO of iPerceptions. “Comprehensive yet flexible concept libraries based on verbatim feedback from actual visitors ensure the most visually accurate representation of our data.” The new solution uses concept libraries derived from actual visitor responses based on surveys collected by iPerceptions over a four-year period, and combines words with similar concepts. A selection of iPerceptions customers includes BMW, Dell, Forrester Research, LG and Samsung.

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