Invodo has announced the availability of Invodo Video for Magento. The solution — which was developed in partnership with Magento Gold Solution Partner Lyons Consulting Group — was designed to deliver tightly integrated video solutions for retailers using Magento e-Commerce solutions.
Now, Magento Community and Magento Enterprise Edition users can leverage the Invodo Video Platform to create, manage, deploy and measure videos on their web site. The joint solution is designed to help retailers reduce or eliminate IT costs for video merchandising, while also improving the success of e-Commerce video initiatives.
“Product demonstration and support video has consistently proven to yield strong conversion and SEO results for online merchants,” said David Barr, EVP of Lyons Consulting Group. “The Invodo extension will enable Magento merchants to easily leverage Invodo’s video solution on their web stores and track performance at the conversion impact level.”
Kraco Enterprises, an automotive accessories company based in Compton, Calif., uses Invodo to create an extensive library of online video content to help boost customer engagement and sales.
Using the Invodo extension through Magento “has streamlined our merchandising process, allowing us to easily add video to all of our campaign optimized landing pages and product detail pages,” said Brad Vetter, VP & GM – Consumer, Kraco Enterprises. “Invodo’s video extension enables us to easily measure performance and achieve our goals of informing shoppers and increasing sales conversions.”
Current Magento users are eligible for a 60-day free trial of the Invodo solution.