Adobe Debuts Branded Store Solution For Amazon Sellers

Adobe has launched a Magento Commerce branded store solution for Amazon sellers. The offering is available through Magento, part of Adobe Experience Cloud, and runs on Amazon Web Services (AWS). The solution, announced on May 14 at the Magento Imagine 2019 conference in Las Vegas, is designed to give sellers seamless ways to grow their businesses and manage their online presence across and their own storefronts, using native integration with tools like Amazon Pay and Fulfillment By Amazon.

“Small and mid-market businesses are taking direct ownership over how they manage customer experiences to differentiate, grow and build loyalty,” said Jason Woosley, VP of Commerce Product and Platform at Adobe in a statement. “Our work with Amazon empowers this large community of sellers to get closer to their customers while saving them time and money on development.”

Along with Magento Commerce, the new offering is designed to deliver faster page load times and better conversion rates as well as the ability to scale up for peak shopping periods such as Cyber Monday. Serverless operations help new features such as one-click checkout and dynamic media be deployed more quickly.


The new solution is available now in North America and will be extended to European customers in the coming months. The offering is designed to complement the Amazon Sales Channel in Magento Commerce, which allows Magento customers seeking to expand their footprint in the Amazon Marketplace to quickly integrate their catalogs.

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