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Indian Designer Ritu Kumar Optimizes Product Assortment With Advanced Analytics

Ritu Kumar, a designer wear brand in India, has chosen the Manthan Advanced Retail Analytics solution to power key merchandising decisions, better forecast demand, identify assortment gaps and improve allocation for its global customer base.

The solution is designed to provide merchandisers with advanced algorithms without relying on data scientists or IT. The solution will also provide insights to help assess product offering based on customer preferences and optimal in-season allocation across channels based on key attributes and insights.

“Manthan’s Retail Analytics solution perfectly matched our requirements and provided us fast time to value,” said Amrish Kumar, CEO of Ritu Kumar in a statement. “The solution is intuitive and our business users now have access to complex analytical insights to drive better business outcomes with just a few clicks” 

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