Hidden Valley Ranch is partnering with Rich Media Messaging (RMM) company Iris Mobile on a new mobile campaign to engage time-starved moms.
The campaign, called “Twist On Tonight,” is designed to deliver weekly recipes, simple food ideas and child-friendly activities to consumers’ mobile devices. “Twist on Tonight” messages have included a recipe for guacamole turkey tacos, instructions for DIY maracas and instructions to make a family movie on a mobile phone.
Participants can text RANCH to 40679 or visit the Hidden Valley Facebook page to register for “Twist on Tonight.” Anyone who signs up for mobile updates through the campaigns completion in June will be entered to win weekly prizes and a $1,000 grand prize.
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The Iris Mobile solution allows businesses to send rich content, including videos, images and coupons, to any mobile device. Brands also can refer to campaign analytics to track consumer behaviors.
