Grocery Delivery Competition Heats Up with Faster Service, Extended Hours

Grocery delivery

Several grocery retailers are capitalizing on new growth opportunities in the delivery arena by enhancing their services: Albertsons has added 30-minute delivery and pickup services, and Walmart has extended same-day delivery hours to 10 p.m. Additionally, Giant Eagle has partnered with Instacart, and Save Mart will work with Uber Eats, to offer their shoppers on-demand deliveries.

The Albertsons Flash service is available at 2,000 locations across banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme and Tom Thumb. Flash delivery orders will be delivered within a 30- to 50-minute window, while pickups will be ready in 30 minutes or less. Members of the retailer’s FreshPass program will get free Flash pickup service and a discounted Flash delivery fee of $2 per order. Non-members can use Flash pickup for $3.95 per order, or delivery for $11.95 per order.

“Whether you’re missing a key ingredient for tonight’s dinner, or need a healthy snack for your kid’s lunchbox, families can turn to Albertsons to quickly replenish their food and household staples,” said Stephen Menaquale, SVP of Ecommerce and Fulfillment for Albertsons in a statement.

Walmart, which already offers pickup and delivery from 4,000 of its stores, has expanded into late-night delivery for orders placed by 9:30 p.m. “Whether it’s your kids’ favorite brand of gummy vitamins they grab on their way to the bus, or a broken hairdryer threatening to ruin the rest of the evening (and the next morning), Walmart is now offering Express Delivery,” wrote Tom Ward, EVP and Chief Ecommerce Officer at Walmart in a blog post.


Giant Eagle has kicked off its Instacart partnership by offering same-day delivery in as fast as one hour from 20 stores in Central Ohio and Indianapolis. The retailer plans to expand to all 200 locations across Pennsylvania, Ohio, West Virginia, Indiana and Maryland in the future.

Further west, Save Mart is working with Uber Eats to offer scheduled and on-demand delivery from 190 stores in California and Nevada. Members of the Uber One program will get a $0 delivery fee and 5% discounts on orders of $35 or more.

“Save Mart, Lucky and FoodMaxx stores have been reliably serving residents in California and Nevada for decades, and from one California-based company to another, we’re proud to partner with such a beloved regional favorite,” said Christian Freese, Head of Grocery and New Verticals across the U.S. and Canada at Uber in a statement. “We look forward to a strong partnership in service of our shared communities in California and beyond.”


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