Fender, the U.S. electric guitar and bass manufacturer, has partnered with Knotice to better connect with consumers and launch more effective marketing campaigns.
The Knotice platform, “Universal Profile Management,” takes fragmented data from various sources such as site behavior, email activity, purchase history and unites them onto a single dataset. By converging these data points, retailers can view all of a consumer’s activity in a single profile, turning the data from these disparate sources into a tangible customer. This allows retailers to launch integrated marketing campaigns that combine analytics with activity.
With the data management and integrated marketing solution from Knotice, Fender can now connect with consumers on a personalized level through the use of email, mobile, Web and display, according to Michael Spandau, CIO at Fender. “By having that complete view of our customer across channels and device types, we are able to execute our marketing strategies more effectively.”
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