knotice

IgnitionOne Acquires Knotice To Expand Digital Marketing Suite

IgnitionOne, a cloud-based digital marketing technology provider, has acquired data management and multichannel messaging company Knotice in an effort to expand its…

Tackling The Personalization Imperative

Following is Part 1 of the Retail TouchPoints series focused on Personalization Strategies That Work. In the next installment, three retailers…

Fender Selects Knotice To Drive Cross-Channel Initiative

Fender, the U.S. electric guitar and bass manufacturer, has partnered with Knotice to better connect with consumers and launch more effective marketing…

Oreck Boosts Monthly ROI Nearly 200% With Digital Personalization

Creating a consistent brand experience is key to successful marketing campaigns for multichannel retailers. However, personalization is playing a more vital role…

The Root Of 2012 Trends For Retailers

Now that Q1 2012 is just about behind us, I’d like to review where I see marketers evolving their direct digital marketing…

The Role Of Mobile And Social In The Path To e-Commerce Success

The phrase ‘mobile and social’ may be becoming redundant in discussions about the future of the retail industry, but the two topics…

Smartphone Penetration Contributes To Growth In Mobile Email Marketing

As consumers continue to gravitate to the always-on, multimedia benefits of smartphone technology, email marketing is coming to the forefront as a…

GourmetGiftBaskets.com Taps Online, Email Targeting To Boost Customer Engagement

Targeting and personalization strategies allow retailers to refine marketing materials, offers and messaging based on consumer preferences. By analyzing browsing and buying…

Fender Amplifies Customer Connections Via SMS Marketing

Given the explosive growth of smart phone adoption, retailers are increasingly turning to the mobile channel to engage consumers on their terms….

Leveraging Customer Insights to Drive Personalization – A Retail Perspective

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges

Streamline Product Data Management to Maximize Multichannel Growth

From Merchant-Centric to Customer-Centric: How to Transform Online Product Discovery

The 2022 Holiday Planning Guide for Retailers

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