Etsy ― an e-Commerce community for craftsmen and their products ― recently launched its Wedding and Wedding Registry portals, designed to provide inspiration and guidance to couples during the planning process. Etsy Weddings offers a combination of wedding items, trends, expert advice and stories from real couples. It’s “a new way for shoppers to explore a wide range of products, when they may not have a specific item in mind,” said Natalie Schwartz, Product Marketing Manager for Etsy, in a blog post. “If shoppers are inspired by what they see, searching on Etsy will deliver results from across the entire marketplace.” Etsy Weddings will replace the company’s previous weddings category and subcategories, as well as its Showcase feature. With Wedding Registry, couples can explore and record the gifts that pique their interests and lifestyles.
Additionally, on May 9, 2012, Etsy raised $40 million to fuel its international expansion. The new funding round was led by Index Ventures with participation by Burda, Union Square Ventures and Accel Partners. According to Etsy’s CEO Chad Dickerson, the company aims to provide more products and services to help sellers succeed and build their businesses, and plans to grow into a worldwide economic force.
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