Cole Haan LLC has selected the cloud-based Aptos Enterprise Order Management solution. The retailer plans to use the platform to improve its direct-to-customer initiatives with new omnichannel capabilities that integrate the digital and physical retail channels.
The Aptos Enterprise Order Management functions across in-store and digital touch points for a unified view of:
- The online/offline intersection of commerce;
- Order brokering and management;
- Order fulfillment; and
- Logistics and analytics.
“Aptos has been a tremendous partner in helping Cole Haan to provide seamless customer experiences throughout the entire shopping journey,” said Ron Edwards, COO of Cole Haan, in a statement. “The addition of Enterprise Order Management will allow us to gain efficiencies and consistency with unified processing of all orders originating from the store or ColeHaan.com, while enabling associates to provide customers with ‘endless aisle’ capabilities and streamlined returns of online purchases in the store.”
Exclusively a wholesaler until 1982, today Cole Haan operates 259 stores across 30 countries, along with a strong e-Commerce business at www.colehaan.com.