Carrefour is teaming up with Google to sell groceries through Google Home, Google Assistant and Google Shopping in France. The service will be available in early 2019, with options for both home delivery and in-store pickup.
Additionally, the companies will partner on an innovation lab in Paris, with Carrefour engineers working side-by-side with Google Cloud AI experts to design new consumer experiences. The partnership also includes the adoption of G Suite productivity tools across all Carrefour operations.
Competition in the French e-Commerce market has been growing. In March, high-end supermarket Monoprix partnered with Amazon to sell groceries through the Amazon Prime Now app and web site. Hypermarket chain Leclerc also launched its own e-Commerce site the same month.
While the Carrefour partnership marks Google’s entry into the French food market, the company already has a physical presence in the country through a deal with Fnac Darty. The retailer has dedicated hands-on floor space to Google devices, giving shoppers an opportunity to test Google Assistant’s capabilities before making a purchase.