Amazon Third-Party Vendors Sell More Than 2 Billion Items In 2014

Amazon reported that members of its third-party marketplace sold more than two billion items worldwide in 2014, a new record for the business division. Overall adoption of the company’s Fulfillment by Amazon (FBA) service also increased by 65% between 2013 and 2014. During the 2014 holiday season alone, FBA units shipped worldwide grew more than 50% year over year.

More than two million sellers currently belong to the Amazon Marketplace, accounting for more than 40% of total units sold, according to a company statement. Amazon now has sellers in more than 100 countries, with China- and Hong Kong-based sellers growing 80% year over year.

During the holiday season, third-party sellers offered a variety of deals, leading to a 400% increase in units sold over 2013.

Cyber Monday played a particularly important role in driving sales: On the e-Commerce holiday, more than 16 million units were ordered worldwide from sellers on Amazon. Businesses processing orders via Amazon Payments on this day also grew by more than 60% from 2013.


Login and Pay, Amazon’s online payments solution, had a more prominent presence during the 2014 holiday season, as orders processed using the solution grew by more than 200% year over year. As many as 25% of the payments on Login and Pay were made through mobile devices.

In 2014, Amazon introduced the Amazon Seller App, which is designed to help sellers manage their online businesses directly from their mobile devices.

“It’s been a record-setting year for selling on Amazon,” said Peter Faricy, VP for Amazon Marketplace. “We’re seeing strong growth from sellers listing their items across our global marketplaces. The growth of mobile and the introduction of the Amazon Seller App have also been a big win for sellers this year. Sellers are constantly telling us they value the flexibility of managing their businesses on-the-go from their tablets and mobile devices.”



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