The new offering, called the Marketing Performance Solution by Accenture and SAP, is designed to enable chief marketing officers (CMOs) to get a clearer look at performance data such as sales figures, media spend and social reach. CMOs and marketing teams can leverage the solution to access data from multiple internal and external sources, and then quickly respond to shifting market trends and demands. Marketers also can track the results of their campaigns and run simulations through a web-based user interface on both PCs and mobile devices.
Overall, the Marketing Performance Solution is “expected to provide ultimate flexibility for enterprises,” said Mark Willford, Senior Managing Director of Technology Ecosystem & Offerings at Accenture. “They will have access to leading industry applications running on SAP HANA with all software and hardware components under a single contract.”
Accenture will serve as the sole point of contact for clients installing the solution as a means to simplify the contract management process, according to company sources. Initially, the solution will be targeted to retail and consumer packaged goods CMOs, but Accenture plans to release more solutions across other vertical industries. In addition, Accenture and SAP plan to include hosting services in all end-to-end solutions, which will allow provide end-users with the option to choose between private or public cloud deployment.