marketing data

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

Accenture And SAP Align To Release CMO Solution

Accenture and SAP have released a cloud-based marketing solution as part of their joint business model to provide customers with end-to-end solutions…

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

Creating a Business Case for Better Planning

12 Ways Online Retailers Trick Consumers with Deceptive Design

Search, Social, & Connected TV: Why this Combo is Like Rocket Fuel for Your Ad Campaigns

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